Does blogging help SEO?
According to a Hubspot article on SEO blogging, yes it does. Blogging helps boost SEO quality by positioning your website as a relevant source to your target audience’s questions. Blog posts that specifically use various on-page SEO tactics will give you more opportunities to rank organically in search engines and drive free traffic to your site.
But how do blogs help SEO exactly?
Let’s find out.
How do Blogs Help SEO?
SEO is all about showing search engines that your website is the best resource for searchers’ queries. One of the most effective ways to do this is by blogging. But how do blogs help SEO? We’ve highlighted the major reasons blogging can boost your rankings.
Google loves fresh content. In fact, they’ve explained it on their website that the freshness of a website’s content plays a bigger role in answering search queries compared to dictionary definitions. If you have a blog that produces fresh and relevant information every week, search engines take it as a cue that you provide new and unique content. With new content to index, you’ll rank higher in search results compared to websites that haven’t posted anything in over a year.
Targeting Long-Tail Keywords
Any trusted provider of SEO services will tell you that the age of keyword stuffing is over. Today, long-tail, unique keywords that serve a purpose are your best bet in driving quality traffic to your site. Blogs are the perfect way to insert these long-tail keywords and phrases that people frequently use when searching. For instance, a store that sells baking goods can use their blog posts to provide information on terms such as “best stand mixer for a home baker” or “what kind of stand mixer do you need at home?”
While these searches don’t attract as much traffic as “stand mixer” does, they do come from people who are clearly in your target audience. If you can make it onto page one with your blog post, you’ll get qualified traffic from these keywords than you would on page three or five for broader search terms.
Increase in Popularity
Does blogging help SEO and your site’s popularity? Yes, it does. When your blogs are constantly shared and consequently clicked on, they move up in the search rankings. In the same vein, building relationships with other companies and blogs that fit your niche through backlinking also help your SEO rankings. As long as you provide unique and quality content, your blogs will be widely shared and linked to. Backlinks are especially valuable for your SEO as they represent a vote of confidence from one site to another. In other words, backlinks to your site send a signal to Google and other search engines that reputable sites vouch for your content.
More Opportunities for Internal Linking
If backlinks are important, so are internal links! They’re also easy to get since you can create them yourself by simply linking one page of your site to another.
How do blogs help SEO when it comes to internal linking? Well, while you can find good internal linking possibilities on the main pages of your site, once you start publishing blog posts, that’s when the opportunities really blossom. As you add more articles or pages on various topics that are related to each other, you increase the chances of naturally linking those pages to each other. Each time you do so, your anchor text tells Google that there’s a strong connection between the keywords in your site, giving Google an idea of your website’s structure. Consequentially, as link equity flows through your site, you increase the ranking potential for each page.
Longer Dwell Time
Does blogging help SEO and dwell time? Absolutely. While Google hasn’t outright stated that dwell time (the amount of time people spend on your site once they land on it) is a major ranking factor, there is evidence that suggests dwell time is a user metric they impart value to.
Think of it this way: if someone who conducts a search clicks on the first link but finds it unhelpful, they will immediately go back to the search results page. This tells Google that the top-ranking result doesn’t have quality or informative content. On the other hand, if someone clicks on your site and stays for a significant period of time, it signals to Google that your website is more helpful.
This is only why longform blog posts tend to perform better than shorter ones. Users are likely to stick around longer on comprehensive articles than on a page with less text or information. According to a summary on search engine rankings by Backlinko, the average first page result on Google contains more or less 1,500 words.
How Often Should You Blog for SEO?
Now that we’ve established that blogging does indeed help SEO, how often should you update your blog?
As a rule of thumb, the more frequently you blog, the better. However, unless you manage to find a provider of content marketing services that can churn out fresh content at least twice a week, this can be hard for some businesses that don’t necessarily have an in-house writer.
Research from HubSpot shows that the impact of blog posts on SEO tends to grow successfully if you post four or more blogs per month. While twice or three times a week is ideal, you can start by posting at least four blog articles a month. You can increase the number once you get a groove going.
Yes, in order to reap the full benefits of blogging for SEO, you want to ultimately create a resource that provides your audience with regular updates. This gives them multiple reasons to keep coming back. But as with any resource, it’s also crucial to be mindful of the diversity and quality of your content. If you want to build a loyal readership, provide your audience with a variety of interesting, substantive content. Don’t fall into the trap of posting about irrelevant or insignificant topics just to fill spots on the calendar.
Ways to Optimize Your Blog Posts for SEO
We’ve answered the question, “How do blogs help SEO?” Now, let’s move on to another important concern: how to write blogs for SEO?
A key thing to remember is that your blog is not the place to advertise your products and services. Potential customers won’t revisit your site just to read a series of ads about the solutions you provide. Instead, you want to post meaningful and informative content they can benefit from. After all, a great blog for SEO serves as a relevant resource for crucial information.
With that said, research is key. Make sure you have facts straight, cite sources if necessary (providing links also boosts your SEO), and make sure you write about riveting content. You don’t want to produce a blog post that tells people stuff they already know.
Aside from great, quality content, here are other effective ways that you can optimize your blog for SEO:
1. Strategic Keyword Implementation
This is not about incorporating as many keywords into your blog posts as possible. Keyword stuffing will hurt your SEO and it doesn’t make for a good reader experience. The best practice is to focus on one or two long-tail keywords per article. These long-tail keywords will help you generate the right type of traffic.
Then, include these long-tail keywords in specific parts of your post, specifically in four essential places: title tag, URL, headers and body, and the meta description.
2. Link Internally If Possible
Internal links show search engines the relevancy and validity of your content. If you’ve written about a topic that’s mentioned in your blog post on another article, web page, or eBook, it’s always best to link to that page.
This is one surefire way to make blogging help your SEO. Not only will internal links help keep visitors on your site, but it also surfaces your other relevant and authoritative pages to search engines.
3. Use Topic Clusters
Most bloggers and SEO specialists create individual blog posts that rank for certain keywords. This makes your site structure unorganized and difficult for blog visitors to find the information they need. It can also result in URLs competing against one another in search engine rankings when you post multiple articles about similar topics.
To better rank in search and answer new types of queries, you can use a topic cluster model. For topic clusters to work, choose the broad topics you want to rank. Afterwards, create content based on keywords relevant to that topic that all link to each other. This establishes broader authority with search engines and it’s a more deliberate way to organize your site architecture.
4. Create Evergreen Content
When planning and writing blog posts, make sure it’s evergreen content. In a nutshell, it means that the topics you are writing about will remain valuable and relevant over a long period of time (with only minor changes or updates needed). This is because evergreen content helps you rank over time, not just in the near future. It also contributes steady amounts of traffic and generates leads long after its publication date.
All blog content, whether it’s a how-to guide, longform article, FAQ, tutorial, etc. should be evergreen.
5. Optimize Your Meta Data
Your meta data is meant to give both readers and search engines information about your blog post’s content. This means using your long-tail keywords on the meta description so Google and users are clear on your blog post’s content.
Additionally, make sure the title and meta description are enticing for click-through rates and that they satisfy readers’ intent. The more engaging they are, the better.
Crush Your Competition with Blogging
In order to maximize reach, improve brand authority, and increase conversions, many businesses are investing in high-impact content marketing services and initiatives. For many industry-leading brands, SMBs, and startups, allocating time, resources, and energy to blogging for SEO are mission-critical components of a successful marketing campaign.
The next time someone asks you, “Does blogging help SEO?” don’t hesitate to say yes. Internalize everything you’ve learned in this article so that you can start blogging for SEO success.