Digital Marketing

SEO and SEM are just some of the acronyms that people often interchange. But if you’re a digital marketer, you know that these marketing strategies are vastly different from one another. While both strategies work toward improving your page’s performance on Google’s search results page, the methods they employ are different. Now, you must be […]

Conversion rate optimization is a great way to increase sales, get more traffic, and achieve business goals. But what exactly is it? How can it help Hong Kong businesses succeed? This article will cover everything you want to know about conversion rate optimization, including its definition, benefits, and recommended best practices. What is conversion rate

Published content has a significant impact on making Hong Kong businesses more discoverable. The more content they put in place, the greater their chances of getting noticed by millions of users. However, there’s more to just creating and publishing content. You need an optimized content marketing strategy to reach your target audience.  When done right,

So to answer the question of what is SEO web design, it’s basically building and designing a website that is both aesthetically pleasing but is also optimized for search engine ranking and customer accessibility.

SEO writing is the process of creating and optimizing content with the intention of having web pages rank higher in search engines. To do so, writers produce high quality content paired with targeted search terms or keywords to get a higher position on SERPs. This helps increase your organic traffic as well.

Ecommerce marketing refers to the various practices that businesses do to drive in traffic and sales to their online shops.

Inbound marketing refers to a marketing approach that drives interactions and traffic to your website instead of actively seeking them out.

Paid ads function as the main driving component of SEM or PPC advertising. With paid ads, brands and companies can bid on some of the most relevant keywords and queries in their industry and display their ads to target the specific segment of the population who are interested in their services.

With content marketing, B2B and B2C companies differ largely on who they target and how they present themselves through the content that they produce.