What You Need to Know When You Create Your Ecommerce Marketing Strategy
Ecommerce marketing refers to the various practices that businesses do to drive in traffic and sales to their online shops.
8 Examples of Great Restaurant Website Designs
Designing a restaurant website is much more than choosing the right font style and a good color scheme. You want your website to provide your customers with a distinct and memorable experience without compromising on user accessibility and usability.
What You Need to Know About Schema Markup and SEO
As mentioned earlier, schema is a type of structured data added to the webpage’s code. Structured data refers to a standardized format for providing page information. Search engines like Google utilize structured data to understand the content of a web page.
What Is Inbound Marketing and How Can It Help Your Brand?
Inbound marketing refers to a marketing approach that drives interactions and traffic to your website instead of actively seeking them out.
Five Types of Paid Ads You Should Consider for Your Brand
Paid ads function as the main driving component of SEM or PPC advertising. With paid ads, brands and companies can bid on some of the most relevant keywords and queries in their industry and display their ads to target the specific segment of the population who are interested in their services.
13 Most Common Website Design Issues and How to Correct Them
Web design largely depends on your preferences, your brand’s identity, and the overall experience you want your users to have every time they visit your website.
Content Marketing for B2B Companies: Ways to Fine-Tune Your Strategy
With content marketing, B2B and B2C companies differ largely on who they target and how they present themselves through the content that they produce.
A Guide to Lead Generation for Sales and Marketing
Lead generation has evolved to keep up with digital marketing in Hong Kong, so the usual cold calls and in your face marketing techniques have been refined to a more subtle, yet effective process.
The Major Difference Between UI and UX Design and How It Helps Your Brand
Both UX and UI are essential to create a well-designed website that your users enjoy–which, as any top digital marketing agency in Hong Kong would tell you, can greatly impact your online presence.