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Conversion Rate Optimization: The Key to Better Website Results

Conversion rate optimization is a great way to increase sales, get more traffic, and achieve business goals. But what exactly is it? How can it help Hong Kong businesses succeed? This article will cover everything you want to know about conversion rate optimization, including its definition, benefits, and recommended best practices. What is conversion rate […]

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The Ecommerce Website Design Guide That Will Get You to the Top

The effectiveness of an eCommerce website design can make or break a business. With billions of people making online purchases yearly, the eCommerce industry has become so fiercely competitive that almost every store looks the same. So, to drive more conversions, every business must stand out from the crowd. That’s where the improvement of eCommerce

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Why Competitive Analysis for SEO Will Improve Your Google Rankings

With a significant number of Hong Kong businesses shifting to digital operations, visibility on Google SERPs can offer a significant advantage in driving sales and improving brand awareness. As more enterprises optimize websites to boost high-quality traffic and improve revenue, competition for top search results is just continuously heating up. Due to this intense competition,

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Dynamic Website Design: What Is It and How Can It Help Your Brand?

Just as much as your brick-and-mortar store can dictate your credibility as a brand, your website’s design and interface can influence how online customers will proceed – whether they’d bounce off or be led to conversion. As your main identity online, your website can be the be-all and end-all of your brand’s online success, which

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Marketing 101: Why Developing a Content Marketing Strategy For Your Website Will Make You Successful

Published content has a significant impact on making Hong Kong businesses more discoverable. The more content they put in place, the greater their chances of getting noticed by millions of users. However, there’s more to just creating and publishing content. You need an optimized content marketing strategy to reach your target audience.  When done right,

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SEO Basics: How To Measure SEO Performance and Keep Track of Your Results

Search engine optimization (SEO) is an effective marketing strategy for any business wanting to rank in Google. If you’re already implementing SEO on your website, you’ve probably noticed some changes already. Your SEO results might have given you increased traffic, more customers, and more profit. But how do you really know when you’re performing well?

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