Every successful SEO campaign requires important steps to prime a website for success. But before SEO analysts and experts can conduct keyword research, competitor analysis, and other crucial campaign procedures, there’s another step that needs to be taken to ensure that your website doesn’t encounter technical roadblocks – SEO audits. In this article, we’ll talk …
How an SEO Audit Checklist Can Boost Your Rankings Read More »
Technical SEO might not be the most glamorous part of SEO, but it’s undoubtedly one of the most important. Unfortunately, it’s also probably the most challenging and least understood by marketers. Even though it’s not as flashy as other parts of SEO, like content or link-building, technical optimization is a cornerstone of an effective marketing …
With a significant number of Hong Kong businesses shifting to digital operations, visibility on Google SERPs can offer a significant advantage in driving sales and improving brand awareness. As more enterprises optimize websites to boost high-quality traffic and improve revenue, competition for top search results is just continuously heating up. Due to this intense competition, …
Why Competitive Analysis for SEO Will Improve Your Google Rankings Read More »
Say you’re on your phone and you wanted to visit a coffee shop where you can grab a hot drink. If you’re like the rest of the people online, you typed “best coffee shops” and saw the top results near your location. That’s the impact of local search engine optimization (SEO). Nowadays, businesses are resorting …
Local SEO: What It Is and How It Can Help Your Business Read More »
Search engine optimization (SEO) is an effective marketing strategy for any business wanting to rank in Google. If you’re already implementing SEO on your website, you’ve probably noticed some changes already. Your SEO results might have given you increased traffic, more customers, and more profit. But how do you really know when you’re performing well? …
SEO Basics: How To Measure SEO Performance and Keep Track of Your Results Read More »
In SEO, backlinks are an incredibly important part of any SEO strategy. This is because a backlink is considered an upvote of confidence to Google.
As mentioned earlier, schema is a type of structured data added to the webpage’s code. Structured data refers to a standardized format for providing page information. Search engines like Google utilize structured data to understand the content of a web page.
In simple terms, keyword research involves searching, analyzing, and picking out keywords that are relevant to a brand’s target audience and on which they can contend with competitive content.
While there is certainly nothing wrong should you opt to add both in your arsenal, knowing the difference between SEO and SEM can help you maximise your chances and get your desired results in the digital landscape.
