SEO

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Why You Should Consider Optimizing for Long-Tail Keywords

Have you ever searched online and found what you wanted when you typed a longer phrase rather than a shorter one? That’s the power of long-tail keywords. Most of the time, when someone searches online, they use keywords that accurately describe their search. It reduces the time users spend searching and completes their search journey. …

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How an SEO Audit Checklist Can Boost Your Rankings

Every successful SEO campaign requires important steps to prime a website for success. But before SEO analysts and experts can conduct keyword research, competitor analysis, and other crucial campaign procedures, there’s another step that needs to be taken to ensure that your website doesn’t encounter technical roadblocks – SEO audits. In this article, we’ll talk …

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Why Competitive Analysis for SEO Will Improve Your Google Rankings

With a significant number of Hong Kong businesses shifting to digital operations, visibility on Google SERPs can offer a significant advantage in driving sales and improving brand awareness. As more enterprises optimize websites to boost high-quality traffic and improve revenue, competition for top search results is just continuously heating up. Due to this intense competition, …

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SEO Basics: How To Measure SEO Performance and Keep Track of Your Results

Search engine optimization (SEO) is an effective marketing strategy for any business wanting to rank in Google. If you’re already implementing SEO on your website, you’ve probably noticed some changes already. Your SEO results might have given you increased traffic, more customers, and more profit. But how do you really know when you’re performing well? …

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