In today’s modern world, digital channels such as Google search, social media, and email have made it easier for businesses to connect with both prospects and loyal customers. As people spend more and more time on the internet, many companies are choosing digital channels over offline marketing tactics. In fact, according to a global survey
As more retailers set up shop online, e-commerce is developing rapidly in Hong Kong. With over 4.5 million online shoppers, the e-commerce penetration rate in Hong Kong is expected to hit 72.6% in 2022. What does this mean for your business? Simple: if you’re not online, it’s like you don’t exist. That’s why digital marketing
The need for online engagement and eCommerce adoption have been and will continue to accelerate in 2021. In fact, Hong Kong citizens have been building up eCommerce habits even before the pandemic. According to a survey conducted by Hong Kong Internet Registration Corporation Limited (HKIRC), 91% of Hong Kong citizens purchased something online in 2020.
It’s the year 2021 and there’s absolutely no slowing down with our use of the Internet. We live in an era where we have unrestricted access to massive amounts of information online. According to recent statistics, there are currently over 6.92 million internet users in Hong Kong. That’s over 92% of the population. As a