SEO

In SEO, backlinks are an incredibly important part of any SEO strategy. This is because a backlink is considered an upvote of confidence to Google.

As mentioned earlier, schema is a type of structured data added to the webpage’s code. Structured data refers to a standardized format for providing page information. Search engines like Google utilize structured data to understand the content of a web page.

In simple terms, keyword research involves searching, analyzing, and picking out keywords that are relevant to a brand’s target audience and on which they can contend with competitive content.

While there is certainly nothing wrong should you opt to add both in your arsenal, knowing the difference between SEO and SEM can help you maximise your chances and get your desired results in the digital landscape.

In today’s modern world, digital channels such as Google search, social media, and email have made it easier for businesses to connect with both prospects and loyal customers. As people spend more and more time on the internet, many companies are choosing digital channels over offline marketing tactics. In fact, according to a global survey

As more retailers set up shop online, e-commerce is developing rapidly in Hong Kong. With over 4.5 million online shoppers, the e-commerce penetration rate in Hong Kong is expected to hit 72.6% in 2022. What does this mean for your business? Simple: if you’re not online, it’s like you don’t exist. That’s why digital marketing

The need for online engagement and eCommerce adoption have been and will continue to accelerate in 2021. In fact, Hong Kong citizens have been building up eCommerce habits even before the pandemic. According to a survey conducted by Hong Kong Internet Registration Corporation Limited (HKIRC), 91% of Hong Kong citizens purchased something online in 2020.

It’s the year 2021 and there’s absolutely no slowing down with our use of the Internet. We live in an era where we have unrestricted access to massive amounts of information online. According to recent statistics, there are currently over 6.92 million internet users in Hong Kong. That’s over 92% of the population. As a